Tuesday, January 20, 2015

Houston, TX: A Hotbed of Conservative Facebook Activity?

If one clicks on the number of likes for a Facebook page one will see statistics for that page: the number talking about the page, the total number of likes, and the number of new page likes.  Below are statistics obtained from the desktop version of Sarah Palin's page (the one where she started the death panels hysteria in 2009 and where she recently received flak from PETA for posting a picture of her son standing on his service dog).  


251,215 People Talking About This
4,494,947 Total Page Likes up 0.3% from last week
12,422 New Page Likes down 20% from last week
The light blue line is last week and the dark blue is this week



If one clicks on the number of likes on the mobile version of Facebook, different statistics appear: the number of likes, the most popular city, and the most popular age group for that page.  I looked at the statistics on her mobile Facebook page and saw 4.4 million likes, Houston, TX as the most popular city, and 45-54 as the most popular age group.  I then looked at the page of NRA board member and singer Ted Nugent (who has called President Obama a subhuman mongrel) and the most popular city was again Houston, TX.  Houston, TX was again the most popular city for Rush Limbaugh and Sean Hannity.  

To see if there was a clear pattern in the most popular cities for the  I surveyed the Facebook pages of 17 liberal pundits and 17 conservative pundits on the online Facebook pages.  They were included in the analysis if they have a verified page, either have a show or are a regular guest on political talk shows, and regularly give their opinions.  The full list can be seen at the bottom.  Please feel free to comment if I missed any important pundits.

For the conservatives 10 out of the 17 have Houston as their most popular city while 11 out of the 17 liberals have New York City as the most popular.  There were two conservatives who had New York as the most popular, Bill O'Reilly and Michael Savage.  All ten who had Houston as most popular were conservative.  This contrast was significant with p less than 0.001 by Fisher's exact test.


Houston or NY Most Popular City? * Conservative Crosstabulation
Count 

Conservative
Total
No
Yes
Houston or NY Most Popular City?
Neither
6
5
11
Houston, TX
0
10
10
New York, NY
11
2
13
Total
17
17
34
  

New York preferring liberal pundits makes sense because it is heavily democratic, many of them broadcast from there, and it it the most populous city in the US with 8 million inhabitants.  Houston is the most populous city in Texas with 2 million inhabitants and a democratic mayor.  Ron Paul represented the Houston area in Congress but his most popular city is Los Angeles.  The only Houston conservative with ties to the area is Ted Cruz and Rand Paul (he grew up there).


The pundits who listed either New York or Houston as the most popular city had significantly more followers than the other pundits according to the ANOVA.  There was no significant difference between New York and Houston due to high variability.   There was no significant difference in the median age group between conservative and city.  

The predominance of Houston among conservative pundits may be explained by the use of trolling bots to inflate the web statistics.  Six of the ten Houston pundits have the age group 45-54.  Five of the thirteen New York pundits have 25-34 as the most popular age group while another five of the 13 have 55-64 as the most popular age group.  New York Pundits Michael Savage has 45-54 as the most popular age while Bill O'Reilly has 55-64.




pundit
Houston or NY Most Popular City?
Followers
Most Popular Age Group
Most Popular City
Conservative
No
1
Bill Maher
New York, NY
2700000
25-34 yrs
NY, NY
2
Bill Moyers
New York, NY
543000
45-54 yrs
NY, NY
3
Ronan Farrow
New York, NY
14544
55-64 yrs
NY, NY
4
Noam Chomsky
Neither
1000000
25-34 yrs
London, UK
5
Michael Moore
Neither
1200000
25-34 yrs
LA, CA
6
New York, NY
4700000
25-34 yrs
NY, NY
7
Rachel Maddow
New York, NY
1400000
25-34 yrs
NY, NY
8
New York, NY
3600000
25-34 yrs
NY, NY
9
Chris Hayes
New York, NY
45317
55-64 yrs
NY, NY
10
John Fugelsang
Neither
74202
45-54 yrs
LA, CA
11
Bill Press
Neither
26790
55-64 yrs
Chicago, IL
12
Ralph Nader
New York, NY
53048
25-34 yrs
NY, NY
13
Jennifer Granholm
Neither
44568
25-34 yrs
Detroit, MI
14
Lawrence O'Donnell
Neither
275000
55-64 yrs
LA, CA
15
Chris Matthews
New York, NY
286000
55-64 yrs
NY, NY
16
Ed Schultz
New York, NY
244000
55-64 yrs
NY, NY
17
Al Sharpton
New York, NY
423000
35-44 yrs
NY, NY
Total
N
17
17
17
17
17
Yes
1
Houston, TX
2300000
45-54 yrs
Houston, TX
2
New York, NY
100000
45-54 yrs
NY, NY
3
Houston, TX
4494947
45-54 yrs
Houston, TX
4
Houston, TX
1800000
45-54 yrs
Houston, TX
5
Houston, TX
1900000
45-54 yrs
Houston, TX
6
Bill O'Reilly
New York, NY
1400000
55-64 yrs
NY, NY
7
Megyn Kelly
Houston, TX
666000
45-54 yrs
Houston, TX
8
Glenn Beck
Houston, TX
3200000
45-54 yrs
Houston, TX
9
Houston, TX
1100000
65+ yrs
Houston, TX
10
Mike Huckabee
Houston, TX
1600000
65+ yrs
Houston, TX
11
Rick Santorum
Neither
263000
45-54 yrs
Indianapolis IN
12
Ben Carson
Houston, TX
1100000
25-34 yrs
Houston, TX
13
Ron Paul
Neither
1300000
25-34 yrs
LA, CA
14
Rand Paul
Houston, TX
1800000
65+ yrs
Houston, TX
15
Newt Gingrich
Neither
418000
65+ yrs
Atlanta, GA
16
John McCain
Neither
926000
19-24 yrs
Kylv, Ukraine
17
Lindsey Graham
Neither
94451
65+ yrs
Columbia, SC
Total
N
17
17
17
17
17
Total
N
34
34
34
34
34


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